Earlier this year, we began working on a series of web videos for a venture capital firm in New York City called Insight Venture Partners.
This entailed driving up there in early January for three full days of shooting in their office, which featured a picturesque view of the Empire State building and provided the perfect backdrop for shooting.
Portfolio Company Testimonial Videos
Insight Venture Partners strictly invests in SAS (Software As a Service) technology companies, and had asked us to shoot and interview the CEO’s of 13 of these portfolio companies. Interviewees were asked about their experiences with Insight, how they’ve added value to their companies, what makes them unique, etc. The footage from these interviews would later be edited into testimonial videos.
CEO’s were flown in from as far as San Francisco for the shoots. Participating companies included Conga, Campaign Monitor, Frontline and Yext.
We also shot interviews of some their own employees, which would later be used for branding, as well as internal purposes, such as company announcements and HR.
We shot these interviews with several Canon lenses, including the Canon 24mm (v2), the 50mm (V1) and the 70-200mm (V2) lense. We also utilized a Kessler 2nd shooter to add some motion to the videos, and hired a makeup assistant/stylist for all three days.
During these 9-10 hour shoots, frequent changes in natural lighting required a watchful eye and adjustments to the set needed to be made throughout the days to regulate this. The final videos turned out great!